Why do many startups struggle to gain traction? Industry experience shows that the most common reason for failure is building a product or service that doesn’t solve a real human problem. This course is designed to provide a strategic solution: Experience Design. As the antidote to “Assumption-Led Development,” this approach shifts the focus from what can be built to what should be built by placing the human experience at the center of every business decision.
Through this module, you will learn that design is far more than aesthetics; it is a disciplined process of understanding human behavior, testing assumptions early, and iterating based on real-world feedback to ensure your business creates genuine value.
Core Contents & Learning Journey:
- The HCD Mindset: Understand the three lenses of innovation—Desirability, Feasibility, and Viability—and why success lies at their intersection.
- Empathy as a Tool: Learn to use the Empathy Map to look beyond surface-level data and truly understand what your users think, feel, say, and do.
- Mapping the Experience: Master the Customer Journey Map to visualize every touchpoint of your service and identify “pain points” that can be turned into opportunities.
- Rapid Prototyping (Pretotyping): Discover why “failing fast and cheap” on paper is better than failing expensively in code. You will learn how to create Paper Prototypes to validate your value proposition quickly.
- Feedback Loops: Learn the art of the User Interview, moving from leading questions to open inquiries that reveal the “Why” behind user behavior.
- Upon completion of each individual MOOC, participants will receive a digital Badge. A final certificate will be awarded upon successful completion of all 5 MOOCs.
