This lesson explores how startups can design innovative business models by integrating sustainability as a strategic driver of value creation. Participants will learn how sustainability has evolved from CSR to ESG and impact, and why business model innovation is essential to scale sustainable solutions.
The session introduces sustainable business model archetypes, shows how ESG factors can generate competitive advantage, and provides a practical design framework to redesign value creation logic.
The objective is to move from sustainability as compliance to sustainability as a core business design principle, enabling startups to build scalable, resilient, and impact-oriented models.
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Upon completion of each individual MOOC, participants will receive a digital Badge. A final certificate will be awarded upon successful completion of all 5 MOOCs.
